Slendertone abs in just 6 weeks!

With the promise of a six pack in just six weeks, Slendertone peeks the individual's interest. Everyone wants to look good, and Slendertone makes it look so easy. The ad implies that Slendertone can even work while reading, or even watching TV. The ease and simplicity of the product make it very appealing.

Slendertone is very persuasive because it uses the individuals insecurities as a trigger. The individual watching the ad is going to experience discomfort if they have a weight problem. The desire to having a "fit body" is most likely a insecurity for them as they have not achieved it thus far in life. In order to get rid of the uncomfortable and insecure feelings the individual will most likely be motivated to purchase the product. As it mentions in BJ Fogg's behavioral theory, the next factor in persuasion after one is triggered and motivation is the ability of the individual. Slendertone has made their product widely available. They mentioned that 2 million people have purchased their product as well as it being popular in over 30 different countries. They even added that their product has been cleared by the FDA making it seem very trustworthy and credible. They show how easy the product is, stating that you can even read, or watch TV while getting a six pack.

Slendertone uses the process premises theory by tapping into the individual's needs. Specifically, emotional security, reassurance of worth and ego-gratification. Emotional insecurity comes into play when the individual is made to feel self conscious by watching the success of others with their six packs. By buying the product, one is able to reverse the insecurity with the notion that they too will have a six pack in a short six weeks. Now the individual is able to have hope, this aids in their emotional security. The hope of gaining a six pack and looking like a stunt double out of a movie gives the anticipation of self worth. This is why so many different types of health products, even gyms, use the saying, "you're worth it." Ego gratification is the last aspect of process premise addressed in Slendertone. The fantasy of looking fit plays into an individual's ego motivating them to reach their goals for the anticipation of how good others will think they look. There are preconceived notions that come along with this ego gratification such as, more friends, better sexual partners, nicer clothes, invites to parties just to name a few. Process premise was used effectively here.